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10 metaverse must-reads

Millions of customers are flocking to the early-stage metaverse. But is it really the next big thing or just another fad? The bottom line: With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore—and if CEOs don’t hop on the metaverse train, they risk being left at the station, write Homayoun Hatami, Eric Hazan, and Hamza Khan. Check out these 10 insights to understand both the opportunities and risks of what some are calling “the next iteration of the internet,” and then dive deeper with more insights in our special collection, McKinsey on the Metaverse.

A CEO’s guide to the metaverse

What is the metaverse?

Value creation in the metaverse

The metaverse: Driving value in the mobility sector

Five Fifty: Make way for the metaverse

Even in the metaverse, women remain locked out of leadership roles

Digital twins: The foundation of the enterprise metaverse

Marketing in the metaverse: An opportunity for innovation and experimentation

Fashion-forward in the metaverse