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Seunghyuk Choi

Partner, Seoul
Advises automotive- and assembly-sector companies as they pursue strategic business transformation, with a focus on mobility, the Internet of Things, and the connected car

About Seunghyuk

Seunghyuk brings deep expertise in mobile and connected technologies to companies in the automotive and high-tech sectors. Focused on emerging Internet of Things (IoT)-related products and services, he works with executives to address strategic opportunities and pursue innovation.

Since joining McKinsey, Seunghyuk has advised leading Korean and global companies. Working with automotive suppliers, he leads projects to pursue new product strategies while enhancing competitiveness. He has led operational-performance turnarounds and supported cross-border mergers and acquisitions, including due diligence for automotive suppliers in Japan, Korea, and the United States.

Seunghyuk is actively working to expand McKinsey’s ability to address future mobility trends and drive innovation for IoT. He leads McKinsey’s Center for Future Mobility and IoT ventures in Asia.

Examples of his recent client work include the following:

  • leading a multiyear transformation journey, including optimizing design-to-cost, lean manufacturing, procurement, sourcing, and supply-chain management, for an Asian automotive tier-1 supplier and helping it grow into a leading global company
  • developing a connected-car operating-system strategy for a global leading OEM
  • leading industry 4.0 strategy development for a global automotive tier-1 supplier
  • crafting a mobility strategy that included entry and expansion road maps for a leading Asian information- and communications-technology company
  • developing an in-vehicle infotainment-system strategy for a major global tier-1 supplier

Seunghyuk is a sought-after speaker at conferences and workshops as well as an active contributor to Korean newspapers on business topics. Before joining McKinsey, he was a member of a corporate planning team for the semiconductor business of a leading electronics company.

Published Work

Future of Mobility trends: The Four Revolutionary Disruptions in Automotive Industry,” Joongang Ilbo, December 2017

Mobility trends: What’s ahead for automotive semiconductors, ” McKinsey on Semiconductors, McKinsey & Company, April 2017

Advanced driver-assistance systems: Challenges and opportunities ahead, ” McKinsey & Company, February 2016

“Anticipating Future Automotive Infotainment Plays, ” McKinsey Automotive and Assembly Extranet, McKinsey & Company, September 2015

Past experience

Samsung Electronics
Corporate planning team member, semiconductor business


Massachusetts Institute of Technology

Yonsei University
BA, business administration