In an environment of changing customer-purchase behaviors, emerging technologies for better targeting customers, and a growing influence of medtech disruptors, we help clients stay ahead of marketing and sales effectiveness. Together we develop new business models, optimize selling approaches, transform customer experiences, and build analytics and sales-force effectiveness to drive revenue and margin expansion. From diagnosis to opportunity identification to execution, we are on the ground cocreating and building capabilities to ensure that implemented changes are sustainable.
We bring clients extensive knowledge in health systems, regulations, and manufacturing along with distinctive customer insights and a set of digitally enabled tools, including the following:
FieldGuide: The FieldGuide tool optimizes salesforce deployment and territory design through advanced geospatial analysis that leverages both market-potential insights across device categories and advanced sales-response curve analysis.
Periscope platform: This platform introduces pricing transparency, maintains pricing discipline, and builds best-in-class pricing capabilities that can translate into two- to four-point improvements in gross margin within 12 months. Learn more.
Commercial Diagnostic Suite: This tool leverages customer insights as well as identifies both opportunities for resource reallocation across channels and brands and critical capabilities to drive performance. Visibility into resource productivity can reduce cost by 5 to 10 percent in parallel with growing revenues. Learn more.
“Propensity to buy” analytics: Our predictive analytics tool analyzes customers’ buying processes and helps identify opportunities for product and service cross- and upselling. These insights can be integrated into account segmentation and account planning in customer-relationship-management systems.
Hospital IQ: This analytics tool combines terabytes of in- and outpatient-procedure data with customer segmentation, based on needs and behaviors, to drive top-line growth through optimized targeting.