Winning in Emerging Markets

Understanding the regions that are driving growth in global consumption.

The closest look yet at Chinese economic engagement in Africa

– Field interviews with more than 1,000 Chinese companies provide new insights into Africa–China business relationships.


Book Excerpt - McKinsey Global Institute

The four global forces breaking all the trends

– The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption, its authors explain the trends reshaping the world and why leaders must adjust to a new reality.

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Crafting an omnichannel value proposition for the e-grocery revolution

– Shifting consumer attitudes have accelerated the trial and adoption of e-grocery, with implications for omnichannel strategy.

Author Talks: 25 million … and counting

– Despite life-threatening circumstances, refugees are some of the most entrepreneurial people in the world. Andrew Leon Hanna shares... why.

How CEO Alain Bejjani, an emerging-markets leader, models resilience

– To manage through the pandemic, the CEO of Dubai-based Majid Al Futtaim has leaned on servant leadership, multistakeholder engagement,... and his long-term goals.

Expectations versus reality: Commercial satellite constellations

– Despite a steady, sizeable uptick in announced commercial constellations over the past few years, many constellation operators... have yet to meet original ambitions.

‘Everyone snacks’: How Mars Wrigley is pursuing growth in emerging markets

– Blas Maquivar, president of global emerging markets at Mars Wrigley, discusses consumers’ evolving snacking behaviors, the... company’s digital and purpose-driven ambitions, and his new travel schedule amid the pandemic.
Podcast - McKinsey Global Institute

Forward Thinking on economies beyond COVID-19 with Michael Spence

– A Nobel laureate explores postpandemic prospects, explaining why his cautious optimism about the economic recovery has been replaced... by concern related to the slow vaccine rollout in lower-income economies, fragile supply chains, and extreme weather events.

In banking, location is everything again—for now

– With growth diverging again in emerging versus developed economies, banks need to remap their market strategy.

Don’t overthink your approach to valuation in emerging markets

– The risks of investing in emerging markets are real, but it’s not necessary to amplify them by adding an extra risk premium... to the cost of capital. Standard valuation principles still apply. Here’s why.

Can ASEAN maintain its growth trajectory in a post-COVID-19 world?

– ASEAN has always been on an upward-growth trajectory, but how has COVID-19 affected the region?

Gen Z and the Latin American consumer today

– Our research shows that Generation Z is more pragmatic than millennials, and that Latin American consumers aren’t as optimistic... as they used to be.

How can the economies of emerging Asia respond to COVID-19?

– The region’s informal, cash-based economies and the unique vulnerabilities of their populations make resolute action more... essential now than ever.
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