The new consumer

Changes in technology and economic opportunity are dramatically altering the global consumer landscape.

What’s new—and what’s next—in consumer behavior around the world?

– Recent survey results offer a snapshot of how global consumers are feeling. Tracking these data can help companies to understand the shifting landscape and improve the customer experience.

McKinsey Podcast


Getting to know urban elderly consumers

– Older customers will drive growth in developed markets. But few companies truly understand this segment—and its nuances.

Would you like to learn more about how we help clients better understand consumers?

The consumer decision journey

The impact of digital

Global perspectives