The new consumer

Changes in technology and economic opportunity are dramatically altering the global consumer landscape.
Podcast

What’s new—and what’s next—in consumer behavior around the world?
– Recent survey results offer a snapshot of how global consumers are feeling. Tracking these data can help companies to understand the shifting landscape and improve the customer experience.
Article

Are US consumers feeling greater financial security?
Article

South Africa’s cautious consumer
Article

Meet the new Brazilian consumer
Article - McKinsey Global Institute

Can Latin America reignite growth by connecting with consumers?

McKinsey Podcast

Podcast

Getting to know urban elderly consumers
– Older customers will drive growth in developed markets. But few companies truly understand this segment—and its nuances.

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The consumer decision journey

Article

Saving, scrimping, and … splurging? New insights into consumer behavior
Article

From touchpoints to journeys: Seeing the world as customers do
Article

The new consumer decision journey
Article

Digitizing the consumer decision journey

The impact of digital

Article

Meeting millennials where they shop: Shaping the future of shopping malls
Article

The consumer sector in 2030: Trends and questions to consider
Article

Cracking the digital-shopper genome
Article - McKinsey Quarterly

Getting a sharper picture of social media’s influence

Global perspectives

Report - McKinsey Global Institute

Urban world: The global consumers to watch
Article

Here comes the modern Chinese consumer
Article

Understanding Indonesia’s consumer-goods market
Article

Winning in Africa’s consumer market