The new consumer
Changes in technology and economic opportunity are dramatically altering the global consumer landscape.
Podcast
What’s new—and what’s next—in consumer behavior around the world?
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Recent survey results offer a snapshot of how global consumers are feeling. Tracking these data can help companies to understand the shifting landscape and improve the customer experience.
McKinsey Podcast
Podcast
Getting to know urban elderly consumers
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Older customers will drive growth in developed markets. But few companies truly understand this segment—and its nuances.
The consumer decision journey
The impact of digital
Global perspectives
Report - MGI Research
