The new consumer

Changes in technology and economic opportunity are dramatically altering the global consumer landscape.
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What’s new—and what’s next—in consumer behavior around the world?

– Recent survey results offer a snapshot of how global consumers are feeling. Tracking these data can help companies to understand the shifting landscape and improve the customer experience.
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Are US consumers feeling greater financial security?
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South Africa’s cautious consumer
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Meet the new Brazilian consumer
Article - McKinsey Global Institute

Can Latin America reignite growth by connecting with consumers?

McKinsey Podcast

Podcast

Getting to know urban elderly consumers
– Older customers will drive growth in developed markets. But few companies truly understand this segment—and its nuances.

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The consumer decision journey

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Saving, scrimping, and … splurging? New insights into consumer behavior
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From touchpoints to journeys: Seeing the world as customers do
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The new consumer decision journey
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Digitizing the consumer decision journey

The impact of digital

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Meeting millennials where they shop: Shaping the future of shopping malls
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The consumer sector in 2030: Trends and questions to consider
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Cracking the digital-shopper genome
Article - McKinsey Quarterly

Getting a sharper picture of social media’s influence

Global perspectives

Report - McKinsey Global Institute

Urban world: The global consumers to watch
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Here comes the modern Chinese consumer
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Understanding Indonesia’s consumer-goods market
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Winning in Africa’s consumer market