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The new consumer
Changes in technology and economic opportunity are dramatically altering the global consumer landscape.
Article
What’s new—and what’s next—in consumer behavior around the world?
February 21, 2017
– Recent survey results offer a snapshot of how global consumers are feeling. Tracking these data can help companies to understand the shifting landscape and improve the customer experience.
Article
Are US consumers feeling greater financial security?
Article
South Africa’s cautious consumer
Article
Meet the new Brazilian consumer
Article - McKinsey Global Institute
Can Latin America reignite growth by connecting with consumers?
McKinsey Podcast
Podcast
Getting to know urban elderly consumers
November 29, 2016
– Older customers will drive growth in developed markets. But few companies truly understand this segment—and its nuances.
Would you like to learn more about how we help clients better understand consumers?
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The consumer decision journey
Article
Saving, scrimping, and … splurging? New insights into consumer behavior
Article
From touchpoints to journeys: Seeing the world as customers do
Article
The new consumer decision journey
Article
Digitizing the consumer decision journey
The impact of digital
Article
Meeting millennials where they shop: Shaping the future of shopping malls
Article
The consumer sector in 2030: Trends and questions to consider
Article
Cracking the digital-shopper genome
Article -
McKinsey Quarterly
Getting a sharper picture of social media’s influence
Global perspectives
Report - McKinsey Global Institute
Urban world: The global consumers to watch
Article
Here comes the modern Chinese consumer
Article
Understanding Indonesia’s consumer-goods market
Article
Winning in Africa’s consumer market
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