Corporate Purpose

Corporate Purpose

What defines a company’s purpose—its core reason for being and its impact on the world? This collection looks closer at the issues and how to move from theory to action in the next normal.

Featured insights

More than a mission statement: How the 5Ps embed purpose to deliver value

Your company’s purpose strengthens resilience and creates value—if it’s genuine. A new framework highlights a detailed approach to embedding purpose throughout your organization.
Article

The case for stakeholder capitalism

– Consumers and society at large are expecting more from business. Embracing these responsibilities can help shareholders, too.
Blog Post

Activate purpose to create shared identity

– Purpose is no longer optional. Access to markets, talent, and capital now requires business leaders to be clear about why their... organization exists, what it stands for, and how it contributes to society.
Article - McKinsey Quarterly

Igniting individual purpose in times of crisis

– Creating strong links to an individual purpose benefits individuals and companies alike—and could be vital in managing the postpandemic... uncertainties that lie ahead.
Article - McKinsey Quarterly

The CEO moment: Leadership for a new era

– Challenged by the global pandemic, CEOs have made four shifts in the way they lead that hold great promise for both companies... and society. Will they build on this unique moment, or return to the ways of the past?
Article - McKinsey Quarterly

Purpose: Shifting from why to how

– What is your company’s core reason for being, and where can you have a unique, positive impact on society? Now more than ever,... you need good answers to these questions.
Article

Demonstrating corporate purpose in the time of coronavirus

– Companies will define what they do in the crucible of COVID-19 response—or be defined by it. Here’s how to frame the... challenge.

Value Creation

Article - McKinsey Quarterly

The value of value creation

– Long-term value creation can—and should—take into account the interests of all stakeholders.
Report

How executives can help sustain value creation for the long term

– Companies create more shareholder value when executives and directors concentrate on long-term results. A new report highlights behaviors that allow them to maintain a long-term orientation.
Interactive - McKinsey Quarterly

Five Fifty: High stakes for stakeholder capitalism

– As environmental, social, and governance issues become more urgent, companies are looking to create both profits and progress.
Article - McKinsey Quarterly

Five ways that ESG creates value

– Getting your environmental, social, and governance (ESG) proposition right links to higher value creation. Here’s why.
Survey

The ESG premium: New perspectives on value and performance

– In a new survey, executives and investment professionals largely agree that environmental, social, and governance programs create short- and long-term value—though perceptions of how have changed over the past decade.

Featured Interviews

Podcast

Laxman Narasimhan, CEO of Reckitt Benckiser, on corporate purpose during a crisis

– Reckitt Benckiser’s CEO reflects on his experience transitioning into the leadership role and driving strategic change during... the global pandemic.
Interview - McKinsey Quarterly

How an Australian resources company makes ESG a priority

– Karen Wood, chair of South32, talks about what makes the company’s purpose and strategy resilient in unpredictable times.
Video - McKinsey Global Institute

James Manyika speaks with Richard Haass about businesses as ‘global entities’

– “We’ve got to expect that we’re going to be in a world of greater, not less, geopolitical turbulence,”... explains the author of The World: A Brief Introduction.
Interview - McKinsey Quarterly

What will (and won’t) change in the future of Asia: An interview with the CEO of DBS

– The continued economic integration of Asia will open up opportunities for savvy businesses, predicts Piyush Gupta.

Regional Perspectives

Report

How purpose-led missions can help Europe innovate at scale

– Missions can foster broad collaboration between business leaders and the public sector while also garnering support from European citizens.

Quick Takes from our Blogs

Blog Post

Embedding purpose: fewer slogans, more action

– If you had gone to sleep in 1981 and woken up last week, the latest statement from the Business Roundtable, an influential association... of US CEOs, on the purpose of the corporation would not surprise you.
Blog Post

Activate purpose to create shared identity

– Purpose is no longer optional. Access to markets, talent, and capital now requires business leaders to be clear about why their... organization exists, what it stands for, and how it contributes to society.
Blog Post

5 principles to shape corporate purpose during crisis

– Executives are uniquely poised to bring corporate power, guided by social purpose, to make an indelible mark during a time of... crisis.

Purpose at McKinsey

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