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Digital Marketing Operations & Technology

We help companies assess, strategize, and implement data, analytics, and marketing-technology solutions.

To help our clients transform digital commerce, we have acquired a top-tier team of digital and growth experts from LOBO Digital Agency, based in Buenos Aires.

We’re bringing together LOBO’s distinctive commerce and operations capabilities with McKinsey’s full stack of marketing and technology offerings to hyper-personalize and hyperscale digital commerce transformation. This acquisition provides us with a strategic, cultural, and competitive advantage, and positions our firm and our clients in the Americas to lead in the digital race.

We’re bringing together an end-to-end digital commerce offering—a top digital native-growth team, personalization capabilities, a suite of cutting-edge, AI-driven technology and analytics to power the entire customer value journey, which includes customer acquisition strategy and design to activation and conversion.

Our team of global experts draws on firsthand experience from the world’s leading digital agencies, including LOBO, and marketing-technology groups to help companies rise to the challenges of digital-age marketing, using new strategies, technologies, data, and analytics.

Specifically, we partner with clients to:

  • develop and implement strategies and approaches to drive customer acquisition, value, engagement, and loyalty
  • guide technology-solution choices, selection criteria, and vendor trade-offs
  • define implications of different operating-model choices, including roles, organizational structures, and operating processes

Related insights

Blog Post

McKinsey acquires team from a leading digital commerce agency: LOBO

– Our first LatAm acquisition welcomes the full team from a Buenos Aires-based agency and further strengthens our digital commerce... capabilities in the Americas.

Meet your new MOM (Marketing Operating Model)

– To drive revenue growth in the digital age, new data shows that marketing leaders are upgrading data-collection technology, collaborating... closely with IT, and focusing on test-and-learn agility.