Traditional pricing approaches no longer work in today’s world of constantly evolving market conditions, changing sales channels, and increasingly sophisticated customers. What is needed is a dynamic pricing approach leveraging data and analytics.
Dynamic pricing enables B2B organizations to adopt a granular, precise, agile, and integrated pricing approach across their product portfolios to succeed in the digital world. Using data and analytics, our dynamic pricing approach provides B2B companies with accurate customer insights, competitive intelligence, and a single source of truth on pricing performance, seamlessly integrated into core business processes and systems, to help pricing decision makers set optimal prices and get the most value from every transaction.