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The new growth game: Beating the market with digital and analytics

A guide to how market beaters have embraced the Growth PASS: Precision, Agility, Speed, Scale

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Growth is a new game shaped by rising consumer expectations, increasing competition, and digital disruption. Today’s winners are those that can spot opportunities at hyper-granular levels and then capture them quickly.

How should I think about growth?

How should I think about growth?

Article

Growing faster than the market: Three questions the C-suite should ask
– Leaders who are most successful at driving growth in their organizations are deliberate, persistent, and disciplined in the way... they go about it.
Article - McKinsey Quarterly

The roots of organic growth
– There are many paths to growth, and high performers take more than one—supported by reinforcing capabilities such as advanced... analytics and digital customer-experience management.
Article - McKinsey Quarterly

Choosing the right path to growth
– To boost organic growth, most companies need a diverse set of initiatives—and how you sequence them matters.
Article

The value premium of organic growth
– Beware of letting acquisitions take priority over organic growth.
Article - McKinsey Quarterly

Strategy to beat the odds
– If you internalize the real odds of strategy, you can tame its social side and make big moves.

Where can I find growth?

Where can I find growth?

Book

The granularity of growth
– The authors' objective is to help leaders make strategic decisions on a granular level without increasing complexity providing a step-by-step method for understanding growth, delineating strategy, and building an organizational structure for carrying it out.

How do I grow now and tomorrow?

How do I grow now and tomorrow?

Invest: How do I fund growth?

Article

Building an engine for growth that funds itself
– You don’t have to look far to finance your growth ambitions.
Article

How nimble resource allocation can double your company’s value
– Companies that actively and regularly reevaluate where resources are allocated create more value and deliver higher returns to shareholders.

Perform: How do I optimize my capabilities?

Article

The sales secrets of high-growth companies
– The authors of Sales Growth reveal five actions that distinguish sales organizations at fast-growing companies.
Article - McKinsey Quarterly

The new battleground for marketing-led growth
– In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to... growth.
Article

Marketing’s Holy Grail: Digital personalization at scale
– Personalization drives growth. But to scale it, companies need to do four things.
Article

How retailers can drive profitable growth through dynamic pricing
– The secret is in customization: dynamic-pricing solutions must be tailored to a retailer’s business context, objectives,... and ways of working.

Create: How can I build up a growth pipeline?

Article

The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics
– Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s... how they do it.
Article

From lab to leader: How consumer companies can drive growth at scale with disruptive innovation
– In the era of “fast products” and digital disruption, delivering growth requires putting in place new predictive consumer-growth... capabilities, including innovation, based on speed, agility, and scale.
Report - McKinsey Quarterly

The business value of design
– How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts?
Executive Briefing - McKinsey Quarterly

The CEO guide to customer experience
– Companies that create exceptional customer experiences can set themselves apart from their competitors.
Article

How to make sure your next product or service launch drives growth
– Fifty percent of launches don’t hit their targets. Launch champions follow these four rules.
Article - McKinsey Quarterly

The eight essentials of innovation
– Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.

How do I set up my growth engine?

How do I set up my growth engine?

Article

Building a marketing organization that drives growth today
– Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.
Article

Agile marketing: A step-by-step guide
– Everyone wants to be “agile” these days. Here’s how successful companies develop the people, process, and marketing... technology to make agile marketing happen at scale.
Article

The 90% success recipe: How digital and analytics can help commercial transformations beat the odds and the market
– Pressure is mounting on CEOs and business leaders to deliver above-market growth. Consistently beating the market over time, however,... requires a top-performing commercial engine underpinned by a new wave of digital and analytics capabilities.