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McKinsey Digital COVID-19 Insights

This collection of articles draws together McKinsey Digital’s thinking and expertise to help leaders navigate the COVID-19 pandemic and recovery.

Meet the new digital customer

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Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis

– Even in countries that have partially reopened, consumer optimism remains muted and spending intent is still below pre-crisis... levels.
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The B2B digital inflection point: How sales have changed during COVID-19

– COVID-19 is changing how B2B buyers and sellers interact. Savvy sales leaders are learning how to adapt to the next normal.

Responding to the crisis

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Adapting customer experience in the time of coronavirus

– Care, creative thinking, and new tools can address customers’ acute needs today and forge stronger ties in the post-COVID-19 era.
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Driving digital change during a crisis: The chief digital officer and COVID-19

– Chief digital officers play a crucial role in driving the digital changes needed for their organizations to respond to the crisis... and prepare for the next normal.
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A practical way for CIOs to manage IT costs through the COVID-19 crisis

– A skillful CIO can not only cut current IT costs but also help position the company for recovery and future growth.
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Cybersecurity tactics for the coronavirus pandemic

– The pandemic has made it harder for companies to maintain security and business continuity. But new tactics can help cybersecurity... leaders to safeguard their organizations.

Strategies for navigating the change

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Digital strategy in a time of crisis

– Now is the time for bold learning at scale.
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The COVID-19 recovery will be digital: A plan for the first 90 days

– The rapid migration to digital technologies driven by the pandemic will continue into the recovery. Here’s how to accelerate... your organization’s digital capabilities to keep pace.
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Building an e-commerce business: Lessons on moving fast

– With consumers moving online in reaction to coronavirus restrictions, companies will need to learn how to launch new e-commerce... businesses quickly.

Operating in the next normal

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The digital-led recovery from COVID-19: Five questions for CEOs

– A digital future lies ahead. By acting early and being bold and decisive, CEOs can accelerate their digital transformation and... reach the next normal sooner.
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Accelerating analytics to navigate COVID-19 and the next normal

– Organizations are standing up analytics capabilities in a matter of weeks to inform business responses to COVID-19 challenges... and prepare for the future. Here’s how.
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Revisiting agile teams after an abrupt shift to remote

– Agile teams traditionally excel when their members are co-located. Here’s how to ensure they’re effective now that COVID-19 has... forced them to work remotely.