Survey: German consumer sentiment during the coronavirus crisis

Despite an ongoing lockdown, German consumers’ expectations for economic recovery are stable, with half believing their routines will return to normal by the end of 2021.

In Germany, the prevailing sentiment is uncertainty over how long COVID-19 will persist and its impact on the economy. Most German consumers are eager to get back to their routines once restrictions are lifted, though nearly none are engaging in “normal” out-of-home activities now, due to the latest lockdowns. Fewer people have seen reduced savings and incomes than earlier in the pandemic, and intent to spend has been rising since November, it is still negative for most categories. In the longer term, 44 percent of German consumers expect to spend extra by splurging or treating themselves. Many consumers expect to continue their move to online shopping, and using the digital tools they picked up in 2020. They are most eager to return to meeting with friends and family, and to traveling and dining out.

These exhibits are based on survey data collected in Germany from February 23–27, 2021. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.

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