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Survey: German consumer sentiment during the coronavirus crisis

German consumers are still worried about the economy and the potential duration of COVID-19’s impact.

In Germany, the prevailing sentiment is uncertainty about an economic recovery. German consumers still expect to cut back on spending across most categories; however, this is less pronounced than in prior weeks. Consumers have been increasingly adopting new digital activities such as online fitness, and many expect to continue using some of them post-COVID-19. Consumers are waiting for the government to lift restrictions before they return to out-of-home activities, and they are looking for masks and barriers when choosing where to shop in-store. Most Germans believe that the impact of the crisis on their routines will continue to last well beyond two months.

These exhibits are based on survey data collected in Germany from May 21–24, 2020. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Julia Katharina Schmidt is a consultant in McKinsey’s Düsseldorf office, where Jesko Perrry is a senior partner; Brendan Laing is a specialist in the London office; Jan Leibbrandt is a consultant in the Madrid office; Dennis Spillecke is a senior partner in the Cologne office; and Yvonne Staack is a senior expert in Hamburg.

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