European consumer sentiment survey: How current events are shaping Spanish consumer behavior

Spanish consumers are primarily concerned about inflation and the invasion of Ukraine, and are becoming increasingly concerned about the economy.

Only 14 percent of Spanish consumers are optimistic about economic recovery, with concerns focused on inflation and the invasion of Ukraine. Four in ten have an increasingly negative sense of the economic outlook—mostly due to gasoline and supply-chain shortages, as well as unemployment. Perceptions of price increases are particularly high regarding groceries (at 95 percent) and other household products. In these categories, more than half of respondents have reacted to inflation by trying less costly brands. Over the last six weeks, half have tried a private-label brand, 30 percent have switched brands, and a quarter have tried out a different retailer.

These exhibits are based on survey data collected in Spain from April 12–18, 2022. Check back for regular updates on Spanish consumer sentiments, behaviors, income, spending, and expectations.

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