Our collaboration
Our collaboration combines McKinsey’s expert insights with Salesforce’s best-in-class technology to help organizations drive end-to-end, tech-enabled transformations and maximize returns from technology investments.
Client Impact
Developing a digital solution to manage capital investments for a leading utilities company
We deployed a solution that improves end-to-end visibility over the entire capital-expenditure cycle, enhances stakeholder collaboration, and boosts productivity across the organization. This ensures investments are effectively delivered on time and within budget. The solution is expected to reduce capital expenditure deployment time by ten percent.
Supporting a multinational telco company to boost customer value
We created a campaign execution solution as part of a customer-value management system to boost customer value generation. The solution generated a 50 percent increase in sales conversions for all incoming calls.
Implementing a workbench solution for relationship managers of a retail bank by leveraging a customer relationship management solution
We built a one-stop-shop relationship manager workbench for key metrics, portfolio overviews, client impact summaries, integrated funnel views, and client relationship summaries by providing the relationship managers with key information that led to an increase in work efficiency.
Our Experts
Steve Reis
Atlanta
Leads McKinsey’s Growth, Marketing & Sales Practice in North America, where he assists companies to achieve above-industry growth and performance through AI- and technology-led transformations
Lisa Harkness
Connecticut – Darien
Global expert and leader in our Growth, Marketing & Sales practice, focused on driving AI and tech-enabled growth initiatives
Jan-Christoph Köstring
Munich
Co-leads McKinsey’s Sciences for Growth globally, innovating our clients’ marketing & sales (M&S) approaches and accelerating above-market growth and profitability by bringing the best of McKinsey’s AI-powered intelligence, tech-enabled capabilities, and M&S expertise
Eric Bykowsky
Atlanta
Helps industrial companies drive transformational growth through sales, pricing, and M&A, with a focus on tech enablement
Jonathan Shulman
Bay Area
Serves technology clients and helps lead McKinsey’s work in software and enterprise telecommunications globally, advising independent software vendors, service providers, and investors on growth and efficiency topics
Mishal Ahmad
New York
Driving agentic transformations and growth-focused commercial excellence topics with clients through the Salesforce alliance
Featured Event
Event - Practices Capabilities
McKinsey at Dreamforce 2025
Every industrial revolution has its catalyst, and today it’s AI.
From our blog
Blog Post
McKinsey at Dreamforce: delivering on the promise of AI and tech
-
At Dreamforce 2024, McKinsey leaders from marketing, technology, and more previewed the power of AI in transforming the customer...
Blog Post
McKinsey leaders herald new horizon of customer experience at Dreamforce 2023
-
At Dreamforce 2023, McKinsey leaders from marketing, technology, and more offered a glimpse into the future of tech-powered growth. ...
Blog Post
McKinsey teams up with Salesforce to deliver on the promise of AI-powered growth
-
The move brings together Salesforce’s leading CRM technologies with McKinsey’s proprietary data assets and operational excellence...
Related Practice
Growth, Marketing & Sales
Learn how we help companies across industries and geographies strengthen their marketing capabilities. We advise them on digital processes, analytics, pricing, channel and sales management, and branding.