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Jane Wong

PartnerBay Area

Jane Wong

PartnerBay Area

Leads the digital customer-acquisition work within the Marketing & Sales Practice and serves B2C clients across retail, consumer internet, and banking industries, with deep experience in driving e-commerce growth

Jane has extensive experience in driving e-commerce growth through digital acquisition, agile marketing, personalization, and pricing. In her role as leader of the digital customer-acquisition work within the Marketing & Sales Practice, she developed McKinsey’s customer-acquisition diagnostic and digital rapid-pricing scan, which leverage the latest digital technologies to identify practical opportunities for growth.

Jane recently spearheaded a digital customer-acquisition transformation for an e-commerce company that yielded efficiency improvements of 50 percent on digital channels, including paid search, display, social, email, and app push. In a personalization-transformation project for an apparel retailer, she led the team in establishing an email agile marketing pod that captured double-digit growth in just three months.

Additional examples of Jane’s client work include the following:

  • developing category and in-store growth and pricing strategies for a beauty retailer, identifying more than $500 million in growth opportunity
  • leading growth and global expansion strategies for an e-commerce marketplace, driving 10 to 15 percent compound annual growth rate over three years
  • redesigning the consumer offering and pricing strategy for an e-commerce marketplace to deliver more than 40 percent revenue growth
  • developing a modern marketing model to reflect the capabilities required for the new complexity of marketing for multiple clients, including consumer-internet and financial-services companies—some with billions of dollars in marketing spend
  • spearheading a digital-marketing-capability-building transformation for a leading financial-services company

When she joined McKinsey, Jane had more than 11 years of sales and marketing experience, including serving as a brand manager for a global consumer-packaged-goods company.

Having previously worked as an aerial artist in a circus, Jane is an active sponsor of the circus arts.

Published work

US consumer-packaged-goods advertising in the next normal,” McKinsey & Company, October 2020

Discussions in Digital: Surveying the brand-building landscape,” McKinsey & Company, June 2020

Discussions in digital: Influencer marketing is ready for its close-up,” McKinsey & Company, April 2020

What shoppers really want from personalized marketing,” McKinsey & Company, October 2017

Past Experience

Nestlé Dreyer’s
Brand management, pricing, finance


University of California, Berkeley

Stanford University
BS, engineering: product design
BA, music