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Hyo Yeon

PartnerNew York

Hyo Yeon

PartnerNew York

As a leader of McKinsey Design’s global team, works closely with clients to ensure the use of a customer-centric approach to creating products, services, and experiences

Hyo joined McKinsey as a partner, bringing the skills that she honed in senior-leadership roles at specialist-design and digital-marketing firms, serving large and small companies. As a leader of our Digital Labs and McKinsey Design, she oversees our experience-design capabilities, continues to build our global design teams, and works with clients to address customer-experience challenges and establish and grow their design organizations and capabilities. She brings deep expertise in leading digital-transformation programs that center on the customers and users, and that deliver measurable impact.

Hyo serves clients in industries as diverse as financial services, telecommunications, healthcare, consumer goods, utilities, and chemicals. She works with clients to use design-thinking methods to solve complex problems—building on deep customer insights and balancing customer needs with technology and business objectives to design and deliver high-impact products, services, and experiences.

As a particular focus of her work, Hyo helps clients use lateral-thinking approaches to reimagine their customers’ experience. She also applies behavioral science to push the envelope further. Building on these approaches, she facilitates far-reaching innovation workshops for senior clients in many sectors.

Published work

Digital transformation comes to food banks,” McKinsey & Company, October 2021

How to boost growth in industrial services: Better customer experience,” McKinsey & Company, July 2021

How concept sprints can improve customer-experience innovation,” McKinsey & Company, March 2018

Customers’ lives are digital—but is your customer care still analog?” McKinsey & Company , June 2017

Putting behavioral psychology to work to improve the customer experience,” McKinsey & Company, March 2016

What it takes to deliver breakthrough customer experiences,” McKinsey & Company, November 2015

Building a design-driven culture,” McKinsey & Company, September 2015

Tapping into the business value of design,” McKinsey Quarterly, December 2018

Applying design thinking across the business: An interview with Citrix’s Catherine Courage,” McKinsey & Company, February 2015

Past experience

President, North America

Publicis Modem East
Executive vice president and managing director

Managing director, New York

Studio Red
Head of strategy

Executive vice president, strategic development; managing director, New York


Kellogg School of Management at Northwestern University
MM, management and marketing

Stanford University
BA, design and linguistics