This is a profile image of Vasanth Ganesan

Vasanth Ganesan

PartnerNew York

Works with established and early-stage companies to deliver growth through sustainability-oriented business building and technology-enabled transformations

Vasanth works with large organizations and early-stage companies across a range of industries to help build and scale new businesses. Drawing on extensive experience in product management, customer experience, and revenue growth, he helps clients stand up new technology-enabled businesses.

He also coleads McKinsey’s agriculture technology sector, which is dedicated to serving companies with innovating and building solutions that address some of the biggest challenges across the agriculture and food value chain such as the transition to a more sustainable food system.

Examples of his recent work include the following:

  • helping an early-stage agriculture technology start-up rapidly build and launch an enterprise advanced analytics product to market in less than six months
  • leading a business building effort to stand up a sustainability-oriented business at a large global agriculture company. Helped end to end from strategy and program design to on-field execution
  • leading the digital and customer experience transformation program of a large food and agriculture company with launching and scaling-up a digital organization of more than 70 people with a goal of over $100M by improving customer experience, sales enablement, and rewiring operational processes
  • developing the IoT strategy for a large industrial company by prioritizing and developing product concepts and a detailed business plan for launching IoT products in multiple industrial sectors such as manufacturing

Prior to McKinsey, Vasanth spent some time as a venture investor in high-growth enterprise software business, and as a product manager building at-scale financial-technology platforms.

Published Work

Voice of the US farmer 2023–24: Farmers seek path to scale sustainably,” McKinsey & Company, April 2024

The agricultural transition: Building a sustainable future,” McKinsey & Company, June 2023

Underestimated start-up founders: The untapped opportunity,” McKinsey & Company, June 2023

Trends driving automation on the farm,” McKinsey & Company, May 2023

Agtech: Breaking down the farmer adoption dilemma,” McKinsey & Company, February 2023

Voice of the US farmer in 2022: Innovating through uncertainty,” McKinsey & Company, September 2022

Global Farmer Insights: 2022,” McKinsey & Company, December 2022

Farmers value digital engagement, but want suppliers to step up their game,” McKinsey & Company, April 2021


Bank of America
Product manager

Core Capital Partners
Venture associate

TDF Ventures
Venture associate

Strategy analyst


University of Maryland
MS, telecommunications

VIT (Vellore Institute of Technology)
BTech, electronics and communications engineering