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Tiffany Burns

Senior PartnerAtlanta

Serves consumer-facing organizations on broad transformation efforts to significantly improve performance and leads 10 Actions, the firm’s efforts to achieve greater racial equity for Black Americans and combat racism

Tiffany Burns is the Managing Partner of the Atlanta Office where she works with apparel, consumer, and retail clients designing and leading more than 15 enterprise-wide and functional transformations. She leads the firm’s retail store focus in North America as well as 10 Actions, McKinsey’s efforts to improve racial equity within the firm and around the world. She partners with national community leaders to design and drive community-based efforts focused on racial equity through the assessment of inequity drivers, initiative landscape, and solutions.

She helped develop McKinsey’s perspective on the “store of the future,” which focused on identifying key technologies across the customer and associate retail journey, and testing live use cases to better understand impact drivers recently implemented in the modern retail collective.

In her experience, Tiffany has worked with several of the world’s leading retailers as part of transformational programs to drive efficiency from the store floor to the supply chain.

Tiffany is an active member of the Atlanta philanthropic community, serves as the cofounder of the Rising Seniors Foundation, and is a board member for the Speech School and the 50 Shades of Pink Foundation.

Published work

Investing in Georgia today for the economy of tomorrow,” McKinsey & Company, December 2022

The big break: How retailers can break habits to support diverse-owned businesses,” McKinsey & Company, October 2022

Beyond burnout: What helps—and what doesn’t,” McKinsey Health Institute, October 2022

Black beauty brands and consumers: Where do we go from here?,” McKinsey & Company, July 2022

Building Black-owned brands to accelerate prosperity,” McKinsey & Company, June 2022

Black representation in the beauty industry,” McKinsey Quarterly, June 2022

Meet the Black beauty execs,” McKinsey Quarterly, June 2022

Beyond the distribution center,” McKinsey & Company, June 2022

Forecasting the future of stores,” McKinsey & Company, March 2022

The five zeros reshaping stores,” McKinsey & Company, March 2022

The rise of the inclusive consumer,” McKinsey & Company, February 2022

The Black unicorn: Changing the game for inclusivity in retail,” McKinsey & Company, November 2021

Women in the Workplace 2021,” McKinsey & Company, September 2021

The diversity imperative in retail,” McKinsey & Company, January 2021


Harvard Law School

Harvard Law School

Georgia Institute of Technology
BS, industrial engineering