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Tiffany Burns

Partner, Atlanta
Drives innovation in retail operations to improve productivity and customer experience

About Tiffany

Tiffany leads McKinsey’s retail-stores work in North America, with a focus on driving productivity (addressing both up- and downstream levers), experience, and conversion in retail stores. She helps to drive impact based on insights on the “store of the future,” collaborating with leading retailers and technology companies to disrupt the retail-store operating model with innovative use cases.

Working with several of the world’s leading retailers as part of transformational programs, Tiffany helps drive efficiency from the store floor to the supply chain.

Examples of her recent client work include the following:

  • designing a new segmented model for a retailer focused on leveraging next-generation technology to improve customer experience
  • building a five-year strategy for a global retailer with a portfolio of lifestyle brands
  • designing and executing the store-of-the-future concept for an international retailer
  • defining a new urban-customer value proposition and store-operating model for a US retailer
  • collaborating with a start-up and incubators to identify key technologies across the customer and associate retail journey

Tiffany is an active member of the Atlanta philanthropic community, serving as the cofounder of the Rising Seniors Foundation and a board member for Horizons Atlanta and 50 Shades of Pink Foundation.

Published work

The diversity imperative in retail,” McKinsey & Company, January 2021


Harvard Business School, Harvard University

Harvard Kennedy School, Harvard University

Harvard Law School, Harvard University

Georgia Institute of Technology
BS, industrial engineering