Tatiana “Tanya” is a partner in the firm’s New Jersey office and leads our B2B2C work within McKinsey’s NeXT Commerce initiative. In this capacity, she works to build our ability to support clients in growing businesses via a variety of B2B2C platforms. She has worked with clients across industries and geographies to help define e-commerce strategies and stand-up and scale-up e-commerce businesses.
Tanya joined McKinsey in Moscow and transferred to New Jersey after business school. Since then, she has focused on helping consumer-packaged-goods (CPG) and retail clients unlock growth with a focus on consumers, customers, and operating model reinventions. Tanya has experience working in North and South America, Asia–Pacific, Europe, and the Middle East.
Examples of her work include the following:
- designing and executing a global online strategy and transformation program for a major toy manufacturer
- developing and deploying partnership strategy for a leading US marketplace for a home-goods manufacturer
- developing a direct-to-consumer (D2C) business model for an over-the-counter manufacturer
- leading the omnichannel revenue management effort for a health-and-wellness company
- defining omnichannel transformation strategy for a leading specialty retailer
Prior to McKinsey, Tanya worked in social policy. She speaks English and Russian and is hoping to one day speak Finnish.