This is a profile image of Santiago Carbonell

Santiago Carbonell


Leads Leap by McKinsey and Fuel, a McKinsey Company, in Latin America; has a deep understanding on leading broad scale transformations that address top-line and bottom-line levers

Santiago is a partner in McKinsey Colombia and a leader of both Leap by McKinsey and Fuel, a McKinsey Company, in Latin America.

Some of his recent client work includes the following:

  • leading the full transformation of a large consumer-packaged-goods (CPG) company in Central America, a full effort that addressed top-line, cost, sales and several other value levers
  • leading the sales transformation of a Colombian conglomerate, defining the sales model and increasing effectiveness by 25 percent
  • guiding the transformation of a large midstream company, reducing overall costs by approximately 20 percent across all main cost levers
  • leading the fintech strategy of a Latin American company by defining the value proposition and go to market
  • defining the possible digital growth avenues for a Latin American CPG company, such as direct to consumer, marketplace, and more

Outside of his client work, Santiago also leads a forum for funders in Colombia.


Product manager


Kellogg School of Management at Northwestern University

Boston University
BS, engineering