Samantha is a leader in our Consumer Packaged Goods and Growth, Marketing & Sales Practices in the United Kingdom. She has over a decade of expertise in consumer goods, across fast-moving consumer goods, consumer health and beauty, food, beverage, alcohol, and retail in the United Kingdom and Europe. She brings her clients a deep strength in strategic thinking and consumer insight and a broad knowledge of commercial levers—especially portfolio, channel, and e-commerce—and practical industry experience of go-to-market execution.
Examples of Sam’s recent client experience include the following:
- shaping a health and wellness strategy for a grocery retailer
- leading a portfolio transformation program for a global beauty company
- redesigning the commercial operating model for a consumer health leader in Europe, the Middle East, and Africa (EMEA)
- creating the go-to-market strategy for the premium portfolio of a global alcohol company