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Patrick Guggenberger


Advises consumer-facing companies on a broad array of topics, helping leaders pursue organization design and operating model shifts that boost performance and unlock new sources of growth

Patrick serves consumer-facing clients on a broad array of topics ranging from strategy to organizational design.

He coleads our practice group focused on helping consumer-facing companies in unleashing organizational potential. Since joining the firm in 2012, Patrick has drawn on his expertise to reimagine organizations and has focused his advisory work on helping leading companies improve their organization design and pursue end-to-end operating model transformations. He is also coauthor of McKinsey’s State of Organizations report.

Examples of his recent client work include the following:

  • guiding an operating model redesign effort for a leading consumer-goods company that included adjusting global, regional, and local structures and governance approaches
  • directing an operating model transformation initiative for a retail e-commerce start-up
  • helping a consumer-goods company shift its corporate portfolio to find new sources of growth, including entering new business areas and making acquisitions
  • leading an end-to-end business model transformation for a global consumer-goods company that improved the performance of the corporate center and value chain processes, including consumer insights and digitization
  • helping the leaders of a consumer company reorganize the enterprise to increase efficiency, speed, and agility
  • leading a transformation program for a leading consumer-goods company that fostered faster decision making by putting new ways of working in place.

Keenly interested in industry-level dynamics, Patrick publishes frequently on how leaders can tailor their company’s operating approach to stay ahead of changing market conditions.

Published work

The State of Organizations 2023: Ten shifts transforming organizations,” McKinsey & Company, April 2023

Akzente: Nachhaltigkeit erreichen—aber wie? [Akzente: Achieving sustainability—but how?],” McKinsey & Company, December 2021

Akzente: Die Krise und die neuen Konsumenten [Akzente: the crisis and the new consumers],” McKinsey & Company, May 2021

Getting your organization ready for a digital transformation,” McKinsey & Company, June 2020

Completing a transformation in the consumer-goods industry,” McKinsey & Company, March 2020

The importance of tailoring your operating model for the market—part two,” McKinsey & Company, March 2020

The importance of tailoring your operating model for the market—part one,” McKinsey & Company, February 2020

Is the consumer-goods industry ready for the new world of work?,” McKinsey & Company, January 2022

For a successful transformation, start by sprinting,” McKinsey & Company, August 2019

Six governing considerations to modernize marketing,” McKinsey & Company, June 2019

The age of speed: How to raise your organization’s metabolism,” McKinsey & Company, March 2019


TU Dortmund University
PhD, economics

London Business School
MS, management

Vienna University of Economics and Business