Nicolas is a global leader in McKinsey’s NeXT Commerce work and a leader in growth, marketing, and digital business building. He helps consumer-facing companies build and scale new businesses and drive large-scale growth transformations from strategy through execution.
Since joining McKinsey in 2013, Nicolas has worked alongside CEOs and executive teams across private equity, consumer technology, media and entertainment, consumer health, and financial services. His work brings together strategy, product, technology, marketing, data, and organization to deliver measurable growth, often working with clients from strategy through execution.
Recent examples of Nicolas’s client work include:
• helping build and launch a new digital consumer-health business, working from strategy through product development and commercial execution
• leading a value-creation transformation for a private equity-backed company, including building an adjacent digital business and deploying AI-enabled marketing capabilities
• leading an end-to-end direct-to-consumer transformation for a global consumer company, spanning digital experience, organization, and operating model
• helping launch and drive subscriber growth for a major streaming service, from growth strategy through execution
• applying AI and agentic capabilities to commercial workflows to accelerate growth and marketing effectiveness.
