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Miguel Suadi

Serves clients in the consumer-goods industry on growth, marketing, and sales topics with expertise in route to market and revenue-growth management in Mexico, Latin America, and other fragmented trade markets across the world

Miguel joined McKinsey in 2014 and spends most of his time on marketing, sales, growth, and strategy topics, collaborating with the largest consumer-packaged-goods (CPG) and consumer-facing companies in Mexico, Latin America and other fragmented trade markets around the world.

He also leads the firm’s sales and in-store excellence domain in Latin America and our commercial excellence benchmarking effort in the region.

Examples of his recent client work include the following:

  • delivering a strategy for a CPG in Mexico to grow revenues from $2 to $4 billion in five years
  • delivering a new direct route-to-market model including service model, segmentation, value proposition, and piloting for a Mexican food company
  • designing a commercial transformation for a dairy producer in Latin America, including the evolution of its direct-store delivery channel
  • crafting a direct-to-consumer strategy for a fast-moving consumer-goods company in Mexico, defining the vision, value proposition, and operating model
  • defining a market-entry strategy for a modern-trade retailer into a Latin American country, understanding the local market dynamics, consumer behavior, and high potential geographies while delivering an operating model to implement
  • developing revenue growth management capabilities for a household-cleaning-goods company in Mexico, creating pricing strategies based on elasticities, and ROI-based promotion strategies with an impact of approximately 3.5 percent return on sales
  • designing a new direct route-to-market model to increase reach in the traditional trade, including outlet segmentation, value proposition for store owners, and sales-force operating model

Miguel is originally from El Salvador and enjoys barbequing, motorsports, and spending time with his family.


The eB2B opportunity for consumer packaged goods manufacturers,” McKinsey & Company, April 2023

Thriving in Latin America’s next normal: Commercial excellence in CPG,” McKinsey & Company, August 2020

Getting out of Zoom purgatory: collaborate effectively and get some of your time back,” LinkedIn, May 2020

Lessons from Latin America’s leading consumer-goods companies,” McKinsey & Company, June 2016


Emory University's Goizueta Business School

Economics, business