Back to

Massimo Mazza

Senior Partner, São Paulo
Advises consumer-goods and retail companies across emerging markets on large-scale, profound, and sustainable transformations. Massimo has strong experience in Brazil, Latin America, India, and China

About Massimo

Massimo enjoys working across countries, cultures, and boundaries, adapting best practices in emerging markets. He supports clients reflecting on their expansion strategy and new venture opportunities, distilling the most important opportunities and helping to accelerate value generation and capture.

His key projects have included:

  • multiyear performance transformation of a global consumer player, more than doubling its EBITDA in 12 months
  • optimization of one of the largest loyalty programs in Latin America, including increase of value generated, client engagement, and relevance
  • designing a new commercial policy for a leading consumer-goods company
  • use of nonconventional indirect procurement techniques for value capturing
  • generation of key insights using advanced analytics, pilot design, and roll-out support for a leading packaged-goods player (for example, microlocalization strategies, pricing, and bundles)
  • multiple due-diligence engagements for specialty retail companies across Latin America

Massimo is fluent in Italian, Portuguese, French and Spanish.

Published work

"Capturing the hearts of Brazil's luxury consumers," McKinsey & Company, October 2014


Harvard Business School
MBA, business administration

Harvard University
MS, applied mathematics

École Centrale Paris
MA, mathematics

Politecnico di Milano
Laurea, telecommunications engineering