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Mark Collins

PartnerBay Area

Serves clients across the telecommunications value chain with a specific focus on driving commercial growth and unlocking new business models through IoT, next-generation network technology, and analytics

Mark coleads McKinsey’s IoT work in North America and his clients include hardware OEMs, telecom operators, and software companies. He is passionate about the impact that telecommunications and IoT can have on business and society, and has committed his client and professional focus to these areas.

He has an end-to-end perspective across the telecom value chain and works with executives to design and execute commercial-growth programs and launch new businesses. He brings particular expertise in unlocking the potential of IoT, next-generation network technology, and analytics.

Examples of Mark’s recent client work include the following:

  • designing the IoT strategy for a North American telecom operator looking to catalyze growth
  • developing the growth strategy for a South American IoT business looking to rapidly scale
  • leading a company-wide digital and analytics transformation at a North American telecom operator to unlock step-change improvements in customer experience, profit, and efficiency
  • deploying advanced analytics at a leading telecom operator to enable granular segmentation and targeting of B2B customers, complimented by a shift to an agile campaign model
  • defining the comprehensive transformation plan for a leading global satellite operator
  • shaping the B2B go-to-market strategy for an international telecom operator
  • leading the development of the launch strategy for a new consumer electronics device
  • defining the innovation strategy and operating model for the consumer division of a North American telecom operator

Mark also helps lead McKinsey’s research on IoT and 5G, and brings nearly a decade of experience working with companies across Europe, Africa, South America, North America, and Australasia.


IoT comes of age,” McKinsey & Company, March 2022

IoT value set to accelerate through 2030: Where and how to capture it,” McKinsey & Company, November 2021

Are you ready for 5G?” McKinsey & Company, February 2018


Imperial College of Sciences, Technology and Medicine, University of London
MSc, management

Temple University
LLM, law

National University of Ireland
BCL, law