About Jörn

Jörn is the leader of our Consumer Packaged Goods and Retail Practices in Western Europe. He serves European consumer-goods companies and retailers, focusing on strategy, sales, and supply chains.

During his career with McKinsey, Jörn has specialized primarily in strategy development across consumer industries. His recent engagements include:

  • leading the global strategy process for a large apparel company
  • defining a five-year strategy plan for a leading consumer-packaged-goods company
  • developing a multichannel strategy for a leading multi-category retailer

Jörn helps his clients to capture growth opportunities and scale advantages. His projects often include M&A and business-building activities.

Prior to joining McKinsey, Jörn worked at an advertising agency, focusing on marketing and strategy. He has published pieces on how consumer-goods companies can streamline their operations without compromising customer service.

Published work

The new model for consumer goods,” McKinsey & Company, April 2018

The state of fashion,” McKinsey & Company, December 2016

Western Europe's consumer-goods industry in 2030,” McKinsey & Company, October 2016

Urban world: The global consumers to watch,” McKinsey Global Institute, March 2016

Is your company a value creator or value destroyer?,” McKinsey & Company, August 2015

The decade ahead: Trends that will shape the consumer goods industry,” (PDF–540 KB) McKinsey & Company, December 2010

“Fast fashion,” (in German) McKinsey & Company

“Supply chain champs,” McKinsey Quarterly, February 2004


Hannover University
PhD, marketing

Saarland University
Masters, management science