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Jonatan Janmark


Helping consumer companies grow through navigating the disruptions from technology and sustainability—both incumbents and the disruptors themselves

Jonatan is focused on helping large and small consumer companies to grow, often with an element of technology or sustainability. He has served several large retailers across several categories—electronics, fashion, grocery, pharmacies—and geographies in Asia, Europe, the Nordic region, and the United States.

The clients range from small e-commerce challengers to global apparel brands and leading national grocery chains.

Beyond serving retailers, Jonatan also helps technology and sustainability disruptors that provide solutions to consumer companies to scale.

Specific topics where Jonatan has deep expertise include commercial analytics in retail as well as driving the sustainability shift in the fashion industry.


Sustainable style: How fashion can afford and accelerate decarbonization,” McKinsey & Company, March 2024

Scaling textile recycling in Europe—turning waste into value,” McKinsey & Company, July 2022

Growing beyond groceries: The ecosystem expansion,” McKinsey & Company, May 2022

Europe’s start-up ecosystem: Heating up, but still facing challenges,” McKinsey & Company, October 2020


KTH Royal Institute of Technology
MS, theoretical physics

The University of California, San Diego

National University of Singapore