Joe focuses on how technology and AI can fundamentally reshape business economics. From driving growth through smarter pricing, optimized assortments, and enhanced customer engagement to achieving breakthrough productivity via automation, AI-powered workflows, and modernized management systems, his work is centered on delivering measurable impact. He emphasizes strategy, execution, and scaling, ensuring that technology initiatives deliver tangible business results rather than stand-alone efforts.
Joe co-leads McKinsey’s efforts to apply technology and AI across the consumer industry, partnering with clients to integrate AI into daily operations, modernize legacy systems in a pragmatic way, and adopt product-centric approaches that enable scalable tech and AI solutions. He often works on large-scale, complex transformations (e.g., SAP and other enterprise resource planning) where technology and AI are pivotal to unlocking value, helping organizations move beyond pilots to achieve enterprise-wide impact.
Joe holds a PhD from the Chair of Retail and Omnichannel-Management at HHL Leipzig Graduate School of Management, where he researched the effects of technology in brick-and-mortar retailing on consumer behavior (e.g., the effect of electronic shelf labels or mobile payment and store performance), and a BSc in international business information management from Baden-Wuerttemberg Cooperative State University (DHBW) in Stuttgart.