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Jenny Cordina


Improves healthcare clients’ performance across levers with a deep focus on delivering impact through consumerism in areas such as digital, analytics, insights, patient engagement, growth, retention, and experience

Jenny is focused on serving leading healthcare institutions (health insurers, providers, pharmacy benefit managers, and pharmacies) on strategic healthcare issues. Key areas of focus include consumer-driven impact (such as customer experience, acquisition, retention, digital, pricing, consumerism, and product differentiation), payer-provider pricing and collaboration including network design, and performance transformation. In her current role, she is a leader in the Healthcare Practice as well as our Growth, Marketing & Sales Practice, with a particular focus on B2C opportunities.

Jenny is a frequent and significant contributor to McKinsey’s research initiatives, having designed and led McKinsey’s Consumer Health Insights (CHI) research since 2006. Findings from this initiative provide healthcare organizations with deeper insight into consumer behavior and the decision-making processes, which are leveraged to improve business performance. She has published several McKinsey articles addressing the challenges and opportunities of applying consumer insights in the healthcare sector to deliver business performance and improved consumer experience.

Prior to McKinsey, Jenny’s experience was primarily focused within the aerospace industry as an aerospace engineer.

Published work

Consumers rule: Driving healthcare growth with a consumer-led strategy,” McKinsey & Company, April 2024

What Black and Latino consumers want healthcare stakeholders to know,” McKinsey & Company, May 2022

Patients love telehealth—physicians are not so sure,” McKinsey & Company, February 2022

Addressing the unprecedented behavioral-health challenges facing Generation Z,” McKinsey & Company, January 2022

Income alone may be insufficient: How employers can help advance health equity in the workplace,” McKinsey & Company, December 2021

Who’s left? Engaging the remaining hesitant consumers on COVID-19 vaccine adoption,” McKinsey & Company, September 2021

The role of personalization in the care journey: An example of patient engagement to reduce readmissions,” McKinsey & Company, August 2021

Overcoming stigma: Three strategies toward better mental health in the workplace,” McKinsey Quarterly, July 2021

Returning to work: Keys to a psychologically safer workplace,” McKinsey & Company, July 2021

How COVID-19 has changed the way US consumers think about healthcare,” McKinsey & Company, June 2021

National surveys reveal disconnect between employees and employers around mental health need,” McKinsey & Company, April 2021

COVID-19 vaccine: Are US consumers ready?,” McKinsey & Company, December 2020

Helping US healthcare stakeholders understand the human side of the COVID-19 crisis: McKinsey Consumer Healthcare Insights,” McKinsey & Company, September 2020

Consumer decision making in healthcare: The role of information transparency,” McKinsey & Company, July 2020

Physicians examine options in a post-COVID-19 era,” McKinsey & Company, June 2020

Understanding the impact of unmet social needs on consumer health and healthcare,” McKinsey & Company, February 2020

Insights on mental health from a 2019 McKinsey Consumer survey,” McKinsey & Company, February 2020

Next-generation member engagement during the care journey,” McKinsey & Company, July 2019

Insights from the McKinsey 2019 Consumer Social Determinants of Health Survey,” McKinsey & Company, April 2019

Healthcare consumerism today: Accelerating the consumer experience,” McKinsey & Company, April 2019

2017 Individual exchange market consumer research findings,” McKinsey & Company, July 2018

Healthcare consumerism 2018: An update on the journey,” McKinsey & Company, July 2018

Spinning customer insights into business gold,” McKinsey & Company, January 2018 

Past experience

Pratt & Whitney
Senior engineer


Carnegie Mellon University

University of Minnesota,Twin Cities
BS, aerospace engineering