Jane has extensive experience in driving e-commerce growth through digital acquisition, agile marketing, personalization, and pricing. In her role as leader of the digital customer-acquisition work within the Marketing & Sales Practice, she developed McKinsey’s customer-acquisition diagnostic and digital rapid-pricing scan, which leverage the latest digital technologies to identify practical opportunities for growth.
Jane recently spearheaded a digital customer-acquisition transformation for an e-commerce company that yielded efficiency improvements of 50 percent on digital channels, including paid search, display, social, email, and app push. In a personalization-transformation project for an apparel retailer, she led the team in establishing an email agile marketing pod that captured double-digit growth in just three months.
Additional examples of Jane’s client work include the following:
- developing category and in-store growth and pricing strategies for a beauty retailer, identifying more than $500 million in growth opportunity
- leading growth and global expansion strategies for an e-commerce marketplace, driving 10 to 15 percent compound annual growth rate over three years
- redesigning the consumer offering and pricing strategy for an e-commerce marketplace to deliver more than 40 percent revenue growth
- developing a modern marketing model to reflect the capabilities required for the new complexity of marketing for multiple clients, including consumer-internet and financial-services companies—some with billions of dollars in marketing spend
- spearheading a digital-marketing-capability-building transformation for a leading financial-services company
When she joined McKinsey, Jane had more than 11 years of sales and marketing experience, including serving as a brand manager for a global consumer-packaged-goods company.
Having previously worked as an aerial artist in a circus, Jane is an active sponsor of the circus arts.
Published work
“US consumer-packaged-goods advertising in the next normal,” McKinsey & Company, October 2020
“Discussions in Digital: Surveying the brand-building landscape,” McKinsey & Company, June 2020
“Discussions in digital: Influencer marketing is ready for its close-up,” McKinsey & Company, April 2020
“What shoppers really want from personalized marketing,” McKinsey & Company, October 2017
Past Experience
Nestlé Dreyer’s
Brand management, pricing, finance
Education
University of California, Berkeley
MBA
Stanford University
BS, engineering: product design
BA, music