Jane Wong

About

Jane has extensive experience in driving e-commerce growth through digital acquisition, agile marketing, personalization, and pricing. In her role as leader of the digital customer-acquisition work within the Marketing & Sales Practice, she developed McKinsey’s customer-acquisition diagnostic and digital rapid-pricing scan, which leverage the latest digital technologies to identify practical opportunities for growth.

Jane recently spearheaded a digital customer-acquisition transformation for an e-commerce company that yielded efficiency improvements of 50 percent on digital channels, including paid search, display, social, email, and app push. In a personalization-transformation project for an apparel retailer, she led the team in establishing an email agile marketing pod that captured double-digit growth in just three months.

Additional examples of Jane’s client work include the following:

• developing category and in-store growth and pricing strategies for a beauty retailer, identifying more than $500 million in growth opportunity
• leading growth and global expansion strategies for an e-commerce marketplace, driving 10 to 15 percent compound annual growth rate over three years
• redesigning the consumer offering and pricing strategy for an e-commerce marketplace to deliver more than 40 percent revenue growth
• developing a modern marketing model to reflect the capabilities required for the new complexity of marketing for multiple clients, including consumer-internet and financial-services companies—some with billions of dollars in marketing spend
• spearheading a digital-marketing-capability-building transformation for a leading financial-services company

When she joined McKinsey, Jane had more than 11 years of sales and marketing experience, including serving as a brand manager for a global consumer-packaged-goods company.

Having previously worked as an aerial artist in a circus, Jane is an active sponsor of the circus arts.