This is a profile image of Jaidit Brar

Jaidit Brar

Senior PartnerGurugram

Leads the Marketing & Sales Practice in India and the sales and channel work in the Asia–Pacific region, advising clients across sectors on achieving market-beating growth

Jaidit serves clients in the automotive, building-material, consumer-durable, and infrastructure sectors on growth strategy and transformation. His expertise includes disruptive go-to-market strategies, use of cutting-edge digital and analytics tools in consumer-facing industries, and architecting growth transformations.

Jaidit's recent work includes helping a building-material company quadruple profitability through a marketing and sales transformation, helping another building-material company deliver market-beating growth and profitability through a granular growth strategy and entering new white spaces, helping an automotive major transform its customer experience, and supporting an automotive company to gain market share in a difficult market.

Prior to McKinsey, Jaidit worked for an Indian state-owned steel-making company, managing a large outsourced work force.

Jaidit is the partner sponsor of recruiting for McKinsey in India.


Achieving extraordinary growth: Myths and realities,” McKinsey & Company, February 2024

Sales-force productivity in India: How the best organizations go from chasing targets to creating value,” McKinsey & Company, October 2019

Marketing consumer durables in India: A journey into the minds of digital-age consumers,” McKinsey & Company, July 2019

Understanding India’s economic geography,” McKinsey & Company, October 2014

Powering India: The Road to 2017,” McKinsey & Company, 2008


Indian Institute of Management, Calcutta

Panjab University
BA, economics