Fernanda Hoefel

About Fernanda

Fernanda’s work focuses on achieving top-line performance, including broad commercial transformations, revenue and growth management, marketing effectiveness, and strategy. She leads our consumer-insight work in Latin America.

Recent examples for her work:

• developing new pricing approaches for several consumer-goods companies across Latin America, including developing tools and processes, and capability building
• leading the end-to-end commercial transformation of a services provider in Brazil, including establishing new commercial policies, pricing tools, processes, and governance
• delivering a tailored multichannel strategy and an e-commerce launch for a Brazilian retail chain
• redesigning the consumer experience for a leading shopping mall business across Latin America
• developing and implementing a marketing-organization-design and e-commerce strategy for a global consumer-goods company
• designing a brand architecture and category strategy for a food company in Brazil
• guiding an apparel retailer’s efforts to enhance customer value through store layout redesign, including fine-tuning the proposed changes with consumers by creating a store mock-up