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Eduardo Malpica

Senior PartnerMiami

Eduardo Malpica

Senior PartnerMiami

Helps major consumer companies and retailers drive growth, strengthen brands, rejuvenate traditional sales channels, and define new ones

Eduardo joined McKinsey in 1999 and brings particular expertise in marketing, sales, and strategy. He serves major companies in the consumer-goods and retail sectors on a wide variety of strategic and commercial topics. A main focus of his work is strengthening collaboration among companies in different parts of the value chain. For example, he found innovative ways for a consumer company and a large chain of auto-service outlets to improve their collaboration on both supply-chain and commercial processes.

Examples of Eduardo’s work include:

  • delivering a growth strategy to help a home-care consumer goods company double the size of a key business unit over a 5-year period
  • defining a growth strategy for a multicategory client for its Mexican and Brazilian markets
  • optimizing the pricing strategy of a food-and-beverage company, generating additional funds to be reinvested in its brands
  • redesigning the main sales-force incentive scheme for a multicategory consumer company, focusing its salespeople on the company’s main growth levers
  • creating a new route-to-market strategy for a beverage company, identifying opportunities to increase the reach of its traditional channels
  • developing an end-to-end commercial platform to perform advanced analytics and improve decision making for a multinational beverage company
  • developing an advanced analytics approach to improve store segmentation and category space allocations to improve same-store sales growth for a major retailer

Published work

The state of grocery retail in Latin America,” McKinsey & Company, May 2023


Harvard Business School

Universidad Nacional Autónoma de México
Undergraduate degree, mechanical engineering