About Dan

Dan Singer is a partner with McKinsey & Company's New York office in the Media and Entertainment Practice. He has led McKinsey's Sports and Gaming Practice since 2002 and also leads the McKinsey Capability Building initiative.

Dan has served clients across the media industry in cable networks, cable operators, B2B information services, film studios, digital media, and digital marketing.

He is a strategic advisor to four of the six largest sports leagues in the world as well as numerous sports teams, conferences, and governing bodies. His sports expertise spans fan engagement, media, sponsorship marketing, digital, licensing, e-commerce, gaming, and international expansion. Dan is a frequent speaker at sports business forums such as MIT and Stanford and hosts the McKinsey Sports Sponsorship Round Table.

In addition to his role at McKinsey, Dan serves on the Media Advisory Board for the NYC Investment Fund.

Published work

"For daily fantasy-sports operators, the curse of too much skill," McKinsey & Company, September 2015

"Turn customer care into "social care" to break away from the competition," Harvard Business Review, December 2012

"The power of storytelling: What non-profits can teach the private sector about social media," McKinsey Quarterly, February 2011

Past experience

Fairfax Collegiate School


Harvard Business School
MBA, Baker Scholar

Yale University
BA, summa cum laude