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Dan Singer

PartnerNew York

Helps leading sports and gaming companies grow, innovate, and compete for fans in global digital markets

Dan is a partner with McKinsey's New York office in the Media & Entertainment Practice. He has led McKinsey's sports and gaming work since 2003.

Dan is a strategic advisor to seven of the ten largest sports leagues in the world as well as numerous sports teams, conferences, and governing bodies. His work has enabled leading US leagues to transform their strategy and organization for the shift to digital media and fan engagement. Dan’s expertise spans media rights, fan development, sponsorship marketing, digital innovation, licensing, e-commerce, and international expansion.

Dan was a pioneer in the application of advanced analytics to revenue sharing and player development. His original research on daily fantasy sports was featured in leading journals and business media, which in turn contributed to the restructuring of the industry. His recent work on millennials has likewise influenced the evolution of digital sports media. Dan is a frequent speaker at sports business forums such as MIT and Stanford, and hosts the McKinsey sports round table.

Dan is also a leading strategist for gaming companies, including traditional and digital casinos and sports books, social games, video-game publishers, and e-sports.

Published work

E-sports and the next frontier of brand sponsorships,” McKinsey & Company, July 2020

The Netflix of gaming? Why subscription video-game services face an uphill battle,” McKinsey & Company, July 2020

The keys to esports marketing: Don’t get ‘ganked’,” McKinsey & Company, August 2019

“Sports Betting Provides Plenty of Upside for Racing,” The Blood-Horse, May 2018

We are wrong about millennial sports fans,” McKinsey & Company, September 2017

We are wrong about millennials; they are sports fans,” Sports Business Journal, September 2017

For daily fantasy-sports operators, the curse of too much skill,” McKinsey & Company, September 2015

Turn customer care into "social care" to break away from the competition,” Harvard Business Review, December 2012


Harvard Business School

Yale University
BA, Italian history