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Aaron Rettaliata


Serves retail and consumer goods companies on merchandising, marketing and strategy, including pricing, promotions, assortment, sourcing, organization, and growth strategies

Since joining the firm, Aaron has focused on serving retail and consumer goods companies on merchandising topics, in particular pricing, promotions, assortment, sourcing, organization, and growth strategies. Aaron has served retailers across multiple formats including, specialty, apparel, grocery, drug, and online and leads the retail practice’s multi-channel work in “Getting Credit for Value.”

Examples of his work include the following:

  • developing merchandising/online strategy and organization effectiveness and efficiency for major department store/apparel player
  • conducting strategy assessment of the impact of US economic downturn at a market level and subsequent impact on sales for a major drug retailer, as well as shifts in consumer trips, spend and basket across food, drug, and mass retailers
  • revitalizing customer experience at small-box specialty retailer, including editing assortment, re-merchandising several departments, improving visual merchandising, and adjusting service model/levels
  • developing international pricing and promotions strategy for major online retailer to improve value perception and increase share, including key drivers of consumer value perception, value driving categories/items, and price/promotions programs by geography

Prior to joining McKinsey, Aaron spent four years working at Ford Motor Company, where he spent the majority of his time in operations/manufacturing.

Published work

Redefining value and affordability in retail’s next normal,” McKinsey & Company, June 2020

Digital disruption at the grocery store,” McKinsey & Company, February 2020

How retailers can win the mobile shopper turf war,” Forbes, March 2012

The value proposition in multichannel retailing,” McKinsey & Company, May 2011


Johnson School of Management

Cornell University
BE, mechanical engineering