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Akitoshi Kobayashi

PartnerKansai

Leads the Growth, Marketing & Sales practice in Japan, driving step-change growth through commercial transformation and solution- and experience-led business models

Akitoshi is a leader of the Growth, Marketing & Sales Practice in Japan. He advises CEOs and commercial leaders across industries—including consumer goods, energy, materials, and industrials—on how to achieve step-change growth and reimagine how their organizations grow.

Akitoshi is known for driving growth transformations that go beyond traditional cost-focused programs. His work centers on helping organizations shift from product- and commodity-based models to solution- and experience-led businesses, unlocking new sources of revenue, margin expansion, and long-term enterprise value.

He has led numerous impact-driven engagements focused on topline acceleration, large-scale sales and marketing transformations, and the creation of new businesses and services. His experience spans end-to-end commercial transformation, including go-to-market redesign, digital and AI-enabled growth, and capability building, with outcomes directly tied to measurable financial impact.

Outside of work, Akitoshi is an avid golfer.

Education

The University of Tokyo
BA, science