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Survey: Food retail in India during the COVID-19 pandemic

Indian respondents share how their food-consumption habits have changed since COVID-19 began, and how their behaviors could change in the pandemic’s aftermath.

To better understand how COVID-19 is affecting consumers’ food-shopping behaviors, spending, and expectations for food retailers in Asia, we conducted research with more than 5,000 respondents across seven countries. These exhibits are based on survey data collected in India from March 21–23, 2020.

About the author(s)

Dymfke Kuijpers is a senior partner in McKinsey’s Singapore office, where Simon Wintels is a partner. Naomi Yamakawa is a partner in the Tokyo office.

The authors wish to thank Stephanie Chan, Abhishek Malhotra, Mahima Chugh, Younghoon Kang, and Thomas Rüdiger Smith for their contributions to this article.

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