Modern Retail Collective is a fully technology-enabled store in Mall of America – the largest retail and entertainment center in North America – where consumers experience new and emerging retail innovations as they shop. The store provides a dedicated and fully supported space for retailers to test and measure how innovations resonate with consumers throughout an interconnected space.
From the moment they enter, shoppers encounter various opportunities to engage with technology –from virtually trying on products in augmented reality mirrors to scanning near field communication (NFC) tags to rapidly access product information from their phones without troublesome app downloads. Over time the store will offer a rotating roster of products and technologies to help retailers understand and create the best consumer experiences.