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Gerry Hough

Senior Expert, Store Innovation Chicago

Serves retailers at the intersection of technology and operations, creating a path toward the operating model of the future

Gerry has extensive expertise in retail operations, store transformation, and retail technology. Formerly a leader of McKinsey’s store-solutions work, she is intimately familiar with what it takes to design, build, and deploy technology in a retail environment. She has also guided frontline transformation and change-management programs across apparel, accessories, and grocery clients to reduce addressable store-operating costs by 10 to 15 percent while maintaining or improving conversion.

Currently, Gerry leads McKinsey’s store of the future, Modern Retail Collective, a customer-facing, innovative store inside one of the largest malls in North America. In this environment, she works directly with brand and technology players to design, test, and measure the latest retail innovations and craft a road map to their implementation. The store periodically refreshes with new brands, formats, and technologies and generates insights on the real customer and financial impacts of a more digitally connected shopping experience.


MIT Sloan School of Management

Boston College
BS, finance, accounting, and physics