Energy market modeling and data

Market Intelligence

We provide strategic and tactical market intelligence services, access to distinctive energy market modeling, deep market insight, and proprietary data in the fields of energy markets and the energy transition.

How we can help

We offer energy, industrial, and financial players industry knowledge and the data to navigate strategic and commercial decision making in the complex and evolving energy sector. We also provide services to adjacent industries such equipment, automotive, and mining.

Our direct-to-client offerings provide holistic and coherent market perspectives across the entire energy value chain. We also offer unparalleled market intelligence, including our proprietary datasets built on global industry practices and distinctive analytical models.

We provide industry knowledge and data to energy, industrial, and financial payers, as well as adjacent industries such as equipment, automotive, and mining, to help them navigate strategic and commercial decision making in the complex, evolving energy sector.

Our proprietary dataset

Our proprietary dataset from McKinsey global industry practices are foundational to our analytics and models and provide clients with the quantitative insight to support strategic decision making.

Distinctive advanced analytics

Our market intelligence models are integrated and provide distinct yet fully consistent market with perspectives, covering various scenarios across the entire energy value chain.

Unlock the power of market intelligence in the energy sector with our direct-to-client team

Advanced Demand Scenarios, Supply Mix

Energy demand scenarios and datasets

Our demand views are built bottom up, using over 3,000 datasets based on competitive technology, economics, and policy. Broad groups of global experts from multiple industrial McKinsey practices are involved in the research.

Read our Global Energy Perspective report

Energy supply mix and balancing analytics

To meet the demand of energy across the multiple power and fuel types, the energy supply mix will evolve drastically between now and 2050. Energy Solutions’ supply and balancing analytics provide a detailed and granular view on energy demand and supply along the scenarios pathways, for renewable power, hydrogen and carriers, biogas, biofuels, and the traditional energy sources such as crude oil, refined products, coal, thermal power generation, natural gas, and LNG.

Energy Solutions runs multiple annual updates to ensure its integrated energy outlook is up to date, and its supply and demand outlooks are fully calibrated across the energy vectors.

Direct Access To Data and Analytics

Our clients can access the distinctive analytics tools and underlying data that power our perspectives, as well as a unique capability to custom build their own scenarios and models.

Access to core dataset

Clients can get access to the core dataset behind the Global Energy Perspective report across a range of scenarios, the supply data, cost curves, and trade flows from the supply and balancing models.

Access to analytics and models

Clients can get access to distinctive analytics via a secure and easy to navigate web-based interface that provides access to the integrated energy demand model and supply and balancing models, including key input and output data, modeling capabilities, and custom visualizations via our cloud-based platform.

McKinsey’s Advanced Market Intelligence Models

McKinsey's Global Energy Perspective 2025 is based on suites of granular, fully integrated models that span the global energy landscape.

Get access to our proprietary dataset and distinctive models.

Related offering

Bespoke Market Reports

We provide high-quality bespoke analysis and data to our clients and global consulting teams. We support hundreds of bespoke market research efforts annually across a range of global markets and industry sectors.

Learn more about Bespoke Market Reports

Featured insights

The image appears to be a digital graphic showing a worker in a hard hat using a laptop amidst technological and industrial overlays, representing concepts like industrial automation and digital transformation.

Global Energy Perspective 2026

September 30, 2026 -

The system is becoming more uncertain—not less. Energy demand is growing, AI is creating a new source of power demand, geopolitics is reshaping supply chains, and affordability and security have moved alongside decarbonization as defining considerations.

The global energy landscape is going through major shifts: What does this mean for value pools in energy?

November 30, 2021 -

The world’s energy systems are undergoing rapid transitions triggered by simultaneous shifts in technological development, regulations, consumer preferences, and investor sentiment.

Distillation tank of oil refinery plant, morning time - stock photo

How North American natural gas could alleviate the global energy crisis

November 16, 2022 -

North America has the potential to provide affordable natural gas that could address energy security and help decarbonization—here’s what it will take to do so.