Bespoke market reports

We support hundreds of bespoke market research efforts annually across a range of global markets and industry sectors.

Energy Solutions is a global network of McKinsey experts who specialize in market analysis and energy market outlooks, utilizing advanced analytics tools and proprietary data. We provide high-quality bespoke analysis and data to our clients and global consulting teams.

What we offer

Energy Solutions creates bespoke reports to support strategic and commercial processes. These reports are built on our world-class market models and expertise, utilizing a unique suite of advanced models, including the global energy demand model; supply models for liquids, gas, and power; the hydrogen supply and trade model; the value pools model; as well as multiple proprietary benchmarks.

Our clients use these reports to facilitate investment decisions, identify growth opportunities, conduct market scans, and understand key drivers for strategic decision making.

We offer bespoke reports on a standalone and recurrent basis.

Example topics

Power demand and supply region and country reports: for example, power trends and outlook in Europe until 2030, 2040, and 2050
Hydrogen market reports: for example, global supply, and demand and trade developments under different scenarios and cost outlooks
Technology market outlooks: for example, technology value pools and cost curves for OEMs in North America
Global oil supply-demand outlook until 2040
Global natural gas supply-demand outlook until 2040
Overview of country energy demand scenarios and decarbonization levers

Examples of our work

Private equity player

A private equity player required detailed market analysis for their portfolio review in the energy domain to assess potential risk and returns on selected markets. Based on the conversation with the client, four key energy products were identified: two having the largest exposure (diesel and gasoline) and two presenting the biggest opportunity (solar and wind). A tailored report on 2030 demand for these energy products in selected scenarios based on proprietary models provided key input for the portfolio review and advised the investment strategy.

Energy company

An energy company needed intelligence support for an M&A due diligence on a regional power market. The market was new to the client, so they wanted to understand the policy landscape, potential short-term developments related to decarbonization, and have a forecast on the main demand drivers. Energy Solutions’ team of local experts prepared a tailored report containing detailed policy landscape analysis, possible decarbonization initiatives and a ten-year demand and supply forecast providing necessary input for this investment decision.

Pension fund

A European pension fund aimed to review its long-term investment strategy and required advice on investment opportunities and the long-term forecast for the energy domain globally. Energy Solutions’ experts prepared a tailored report on 2050 value pools of selected energy technologies across scenarios to compare the attractiveness of each technology under different sets of assumptions. This allowed the client to narrow down the potential investment opportunities.

Related insights

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Global Energy Perspective 2025

October 13, 2025 -

Geopolitical uncertainty, shifting policies, and increasing demand for power are reshaping the energy landscape. In this year’s report, we present our updated view on what’s to come in the energy system.

The global energy landscape is going through major shifts: What does this mean for value pools in energy?

November 30, 2021 -

The world’s energy systems are undergoing rapid transitions triggered by simultaneous shifts in technological development, regulations, consumer preferences, and investor sentiment.

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Unlocking Asia–Pacific’s vast carbon-capture potential

February 22, 2023 -

Asia–Pacific has vast CCUS potential—but substantial challenges remain. With eight assertive actions, regulators and companies can boost CCUS in the region.

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How North American natural gas could alleviate the global energy crisis

November 16, 2022 -

North America has the potential to provide affordable natural gas that could address energy security and help decarbonization—here’s what it will take to do so.

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The world needs to capture, use, and store gigatons of CO₂: Where and how?

April 5, 2023 -

Strategically building carbon capture, utilization, and storage hubs near clusters of large emitters can lower costs and accelerate scale-up.

The right product, the right price: Purchasing solutions in chemicals

July 30, 2021 -

Eleven key levers can reduce costs and provide category managers with real-time insights on volatile commodities prices.

Related offering

Energy market modeling and data

We provide strategic and tactical market intelligence services, access to distinctive energy market modeling, deep market insight, and proprietary data in the fields of energy markets and energy transition.

Learn more about energy market modeling and data