North American Unconventionals

Straightforward insights for a complex market

Our North American unconventionals experts develop forecasts on growth and activity so you can improve performance and plan for every “what-if” scenario. To generate these forecasts, we utilize a suite of independent yet interconnected tools, developed by our in-house software team in conjunction with our industry experts, to give you deep insight tailored specifically to your requirements.

Our tools

North American Supply Model

Forecasts basin-level production and cost across fuels and price scenarios to deliver intelligence around supply trends, basin competitiveness, pricing mechanisms, benchmarking, and capital-expenditure (capex) outlooks.

Permian Basin activity monitoring

Monitoring the Permian Basin with satellites enables an unprecedented, near-real-time view of drilling, fracking, and production activity of North American shale oil and gas

North American Flow and Basis Model

Incorporates supply, demand, and pipeline networks to derive flow patterns and market price basis through 2030 for 57 gas pricing nodes and 156 flow paths, with the objective of minimizing total transportation cost.


Forecasts oilfield services (OFS) market spend in North America by sub-basin for more than 20 segments to help identify future areas of growth and the drivers behind them.

Our research

North American gas outlook to 2030

Here’s what you need to know about the North American outlook for gas demand, supply, and price to 2030.

Related insights

Blog Post

The path to recovery for US oil production

– Operators are likely to pursue a three-phase recovery that tracks the cost curve of activating production
Blog Post

The end of the Atlantic Coast Pipeline: What does it mean for the North American natural gas industry?

– The decision in early July to cancel the Atlantic Coast Pipeline raises questions about the outlook for natural gas in North America.

Institutionalizing drilling and completions efficiency in US unconventionals

– US shale drillers lead the world—but even so, investing to improve drilling efficiency, well design, and back-office functions... can deliver returns that far outweigh the costs.
Blog Post

Monitoring the Permian basin using Earth observations

– A novel way to gain an accurate view of shale activity in close to real time is through the use of satellites. Remote-sensing... capabilities have expanded rapidly, along with the commercial availability of high-resolution and very-high-resolution images. 

Speak to an expert about our unconventionals capabilities