Medical Affairs Insights

July 24, 2018 – The potential for real-world evidence is expanding, particularly in oncology drug development. To compete, some companies are... investing in robust real-world data and analytic capabilities.

May 7, 2018 – While there is general agreement that real-world evidence could significantly improve how healthcare stakeholders make decisions,... expanding its use requires action by multiple stakeholders.

May 9, 2018 – Medical information teams can be a source of differentiation if used strategically. But the evolving environment means pharma... manufacturers will need to make organizational enhancements to get ahead.

May 3, 2018 – Five strategic efforts can help medical affairs teams master customer engagement in the digital age.

October 31, 2018 – Digital promises to transform R&D productivity over the next decade. What will it take to realize this potential?

April 18, 2018 – Medical affairs is poised for a broader, more strategic role. However, leaders will need to ramp up new types of capabilities... and talent to achieve this ambition.

October 19, 2017 – Recent research sheds light on the value of the medical channel and what it takes to have a high-performing medical-affairs organization.