Value Drivers

Front: Create customer collaboration and consumer intimacy

Companies are meeting the customers where they are—with greater accuracy, more appropriate placement, and lower acquisition costs.

Better understand your consumers’ behaviors, beliefs, and barriers to action

Building relationships with customers starts with a two way conversation. Companies can sustain rich relationships with consumers by developing a data rich view to unlock insights. Only by understanding will companies succeed in actively engaging them through interactive digital touchpoints.

Special collection

Issue

Perspectives on personalization @ scale
Personalization is teetering on the edge of the buzzword precipice. But companies that can figure out what it really means and how to take advantage of it are already outstripping their competition.

More insights

Article

No customer left behind: How to drive growth by putting personalization at the center of your marketing
– Successful personalization at scale requires four elements working in tandem. Here’s how marketing leaders build the operating... model to make that happen.
Article

The secret to making it in the digital sales world: The human touch
– Successful B2B sales teams strike the human-digital balance customers want in three core areas: speed, transparency, and expertise.
Article

The heartbeat of modern marketing: Data activation and personalization
– Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers... and profitable for companies.

By the numbers

In their own words

Video

Social shifting

Tim Steiner, the CEO of Ocado, an online supermarket, explains the shift in consumer behavior of online vs. in person purchasing.
Video

The feedback loop

StoryBox founder and CEO Justin Nassiri tells us why fostering real time back and forth with consumers is the best path to better products, brand loyalty, and sales growth.

Related Value Drivers

Middle: Break through to the next level of productivity

Back: Turbocharge your support functions

Connect with Digital & Analytics in Consumer

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