Value Drivers

Front: Create customer collaboration and consumer intimacy

Companies are meeting the customers where they are—with greater accuracy, more appropriate placement, and lower acquisition costs.

Better understand your consumers’ behaviors, beliefs, and barriers to action

Building relationships with customers starts with a two way conversation. Companies can sustain rich relationships with consumers by developing a data rich view to unlock insights. Only by understanding will companies succeed in actively engaging them through interactive digital touchpoints.

Featured podcast


How to move fast: Innovation at speed and scale

– Leading start-ups innovate, go to market, and scale quickly with limited resources. What can large companies learn from the start-up playbook?

Special collections


Perspectives on retail and consumer goods, Number 8

– The eighth edition contains our latest thinking on the topics that matter most to retail and Consumer Goods leaders.

Perspectives on personalization @ scale

Personalization is teetering on the edge of the buzzword precipice. But companies that can figure out what it really means and... how to take advantage of it are already outstripping their competition.

More insights


A transformation in store

– Brick-and-mortar retail stores need to up their game. Technology could give them significant boost.

No customer left behind: How to drive growth by putting personalization at the center of your marketing

– Successful personalization at scale requires four elements working in tandem. Here’s how marketing leaders build the operating... model to make that happen.

The secret to making it in the digital sales world: The human touch

– Successful B2B sales teams strike the human-digital balance customers want in three core areas: speed, transparency, and expertise.

By the numbers

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In their own words


Social shifting

Tim Steiner, the CEO of Ocado, an online supermarket, explains the shift in consumer behavior of online vs. in person purchasing.

The feedback loop

StoryBox founder and CEO Justin Nassiri tells us why fostering real time back and forth with consumers is the best path to better products, brand loyalty, and sales growth.

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