How to turn innovation into impact

Dreamforce 2023—Salesforce’s global signature event that convenes 40,000-plus visionaries, CEOs, business leaders, founders, and industry experts—kicks off today in San Francisco. In this era of tech-enabled growth, the three-day event will home in on topics that are top of mind for organizations, from driving impact with generative AI, to meeting today’s customer where they are, to rewiring organizations to outcompete in the age of digital and AI, and more. Learn about McKinsey at Dreamforce 2023, and check out these insights to understand how you can harness the power of tech, analytics, and generative AI to unleash new dimensions of performance and growth.

The state of AI in 2023: Generative AI’s breakout year

What every CEO should know about generative AI

AI-powered marketing and sales reach new heights with generative AI

What really works when it comes to digital and AI transformations?

The economic potential of generative AI: The next productivity frontier

Choosing to grow: The leader’s blueprint

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