Reducing environmental impact is no longer a “nice to have.” Sustainability is not only an imperative for companies, but it’s also a huge opportunity for green business building: Companies that can innovate and scale during these fast-moving, uncertain times could set themselves up for exponential growth, say Rob Bland, Laura Corb, Anna Granskog, Tomas Nauclér, and Giulia Siccardo in a new article. McKinsey analysis shows that growing demand for net-zero offerings could generate $9 trillion to $12 trillion of annual sales by 2030 across 11 value pools, including transport, power, and consumer goods. Check out these insights to understand the evolving landscape for scaling climate technologies and explore the areas of potential action for green business builders.
Scaling green businesses: Next moves for leaders
Lessons from leaders on green business building
How to accelerate innovation in new green business building
Building a green business: Lessons from sustainability start-ups
Spotting green business opportunities in a surging net-zero world
Accelerating toward net zero: The green business building opportunity
Green Growth: Capturing Asia’s $5 trillion green business opportunity
Accelerating green growth in the built environment
Identifying opportunities and starting to build a new green business in the industrial sector