McKinsey Guides September 25, 2022In 2019, we described the practices that help innovation leaders outperform. Since then, through years of unprecedented global disruption and uncertainty, innovation leaders have taken their commitment to a whole new level, write senior partner Erik Roth and co-authors in a recent article. This deeper level of commitment enabled outperformers to use innovation as a launchpad out of the COVID-19 crisis and significantly improve their mastery of the eight essential practices required to sustain innovation at scale. Check out these insights to understand the key differences between committed innovators and their competitors, how committed innovators are evolving their business, and why innovation is critically important to driving growth. Committed innovators: How masters of essentials outperform Fear factor: Overcoming human barriers to innovation How virtual work is accelerating innovation The next frontier in consumer goods: Digitally enabled innovation Choosing to grow: The leader’s blueprint Innovation—the launchpad out of the crisis The Committed Innovator: A conversation with Amy Brooks of the NBA The eight essentials of innovation