Future of
Asia

McKinsey at COP26

COP26

Join McKinsey Sustainability at the COP26 Climate Change Conference for an online event series exploring how we can work toward a net-zero future.

Featured Insights

Interactive

McKinsey for Kids: K-pop, culture, containers, and why Asia’s where the action is

– Ever thought about who makes many of the viral videos you watch or the T-shirt you’re wearing, and how it really got to... you? In a new McKinsey for Kids, let’s head to Asia and think about really fun things like big container ships and supply chains.
Interactive

Celebrating two years of Future of Asia

– When Asia’s economy officially become larger than any other region in the world, it signaled a new era of Asian leadership.

A Key Discovery

Report

Imagining your customers’ possible futures: A Design x Foresight approach

– In fast-growing and diversifying Asian consumer markets, many possible futures lie ahead, but how can businesses anticipate them and future proof their organizations? Strategic foresight and futures design are useful tools.

Featured Publication

Discussion Paper - McKinsey Global Institute

Beyond income: Redrawing Asia’s consumer map

– Asia’s consumer markets are not only growing rapidly but diversifying and segmenting. Three changes in perspective are key to understanding new consumption paths in the region.

Voices on the Future of Asia

Video

The Asian Century, two years on: What’s changed and what’s next

– After two years that transformed nearly every aspect of our world, McKinsey leaders from across the region discuss the biggest forces that have taken shape since the Asian Century began.
Video

What’s hot in Asia for 2021: McKinsey’s take on the region’s biggest business opportunities

– In our “Two Minutes on 2021” mini-series, eight of McKinsey’s leaders in Asia share their take on what should be top-of-mind for senior business executives.

Critical thinking

Trade and network flows

How are Asian flows and networks defining the next phase of globalization?

Technology

How technology is safeguarding health and livelihoods in Asia

Key Questions

More Insights

Article

The new faces of the Vietnamese consumer

– In the next decade, Vietnam’s middle class is expected to continue to grow, spreading out geographically and becoming more... diverse.
Interview

Indonesia and Islamic banking: An interview with Hery Gunardi

– The CEO of the newly merged Bank Syariah Indonesia (BSI) describes how digital and mobile capabilities unlock new opportunities... for Islamic banking within Indonesia—and beyond.
Article

Reimagining travel: Thailand tourism after the COVID-19 pandemic

– International tourism is a major contributor to Thailand’s economy. It was hit hard by the COVID-19 pandemic—but the... country is finding ways to support its travel industry while preparing for the international travel to recover further.
Article

The shifting consumer packaged goods market in a diversifying Asia

– Rising incomes and shifting consumption patterns are transforming Asia’s consumer packaged goods market. These changes present... opportunities for companies that are agile and able to offer a locally relevant presence.
Executive Briefing

Building from purpose: Unlocking the power of Australia’s not-for-profit sector

– Australia’s not-for-profit sector is critical to meeting fundamental societal needs and fostering social cohesion. It is... also an important part of the economy.
Interview

Managing growth and value creation in SaaS: An interview with a software leader

– Sue Barsamian, a veteran executive who now sits on several software company boards, discusses growth, product–market fit,... new tools for better metrics, and diversity in the C-suite and boardroom.
Article

Capturing the wind: Renewable-energy opportunities in Vietnam

– Vietnam’s commitment to increasing its energy capacity using renewable sources and favorable macroeconomic conditions may... create valuable opportunities for wind investors and developers.
Article

Asia’s consumers on the move: The future of mobility

– Economic growth and shifting consumer values are transforming the opportunities in Asia for players in the automotive industry.... Three recommended actions are keys to success in this new environment.
Article

The dawn of China biopharma innovation

– Chinese biopharma is making a mark on the global stage as the rapidly evolving regulatory landscape and maturing innovation ecosystem... spur significant value creation.
Report

Putting carbon markets to work on the path to net zero

– As the drive to curb global warming gathers pace, carbon markets have become increasingly fundamental to achieving net-zero greenhouse-gas... emissions. Institutional investors can play a critical role.
Article

Australia and New Zealand: Building ‘agile’ capability

– Why this is the perfect time for organisations to embrace and execute agile.
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About

What is the Future of Asia?

For years, Western observers have talked about Asia’s massive future potential. But the future arrived even faster than expected. The question is no longer how quickly Asia will rise; it is how Asia will lead. Future of Asia is the leading voice on what leaders need to know about doing business in the Asian Century.