Greater China

China consumer report 2020: The many faces of the Chinese consumer

Five trends emerged in the latest research from our Chinese Consumer Survey, offering insight into what over 5,000 consumers in the region think about spending, brands, health, and more.

How consumer companies in China are preparing for the next normal: A virtual roundtable

– Accelerated digitization, flexible working policies, and creative marketing strategies define the approach some companies are taking.

How COVID-19 changes the game for biopharma in China

– Biopharmas should consider five areas as they deal with the crisis.

Re-energizing through the epidemic: Stories from China

– A survey of China-based executives sheds light on the personal impact of working through the COVID-19 crisis.

Cautiously optimistic: Chinese consumer behavior post-COVID-19

– Brands are preparing for a “new normal.”

How China’s consumer companies managed through the COVID-19 crisis: A virtual roundtable

– During a virtual roundtable, China-based executives discuss their experience managing operations at leading consumer companies... during the coronavirus crisis.

How Chinese consumers are changing shopping habits in response to COVID-19

– An analysis of point-of-sale data for over 100 million shoppers shows four key trends that are likely to persist postcrisis.

The way back: What the world can learn from China’s travel restart after COVID-19

– With China’s COVID-19 lockdown over, travel is beginning to restart there. The country’s experience as consumer confidence... in travel grows can help businesses in other parts of the world navigate the next normal.

How COVID-19 is reshaping China’s medtech industry

– With COVID-19 accelerating the underlying trends in China’s medtech industry, new business models are likely to emerge.

Fast-forward China: How COVID-19 is accelerating five key trends shaping the Chinese economy

– Events expected to play out in the Chinese economy over the next several years have been compressed into a short few months.

Hitting the road again: How Chinese travelers are thinking about their first trip after COVID-19

– A survey of 1,600 travelers shows how their travel patterns may change in the near term.

Fast-forward China: 30 ways companies are reactivating business and reimagining the future beyond COVID-19

– Companies in China that acted swiftly and decisively are likely to emerge stronger out of the COVID-19 crisis, and will be better... prepared to withstand the next major disruption.

China’s travel recovery gains steam: How families are planning their summer vacations

– McKinsey’s latest China traveler survey shows a strong desire among Chinese families to resume their travel plans.

Life insurance in China: Four priorities to transform the agency channel

– Chinese insurers can take four strategic actions to boost agency productivity and professionalize their core distribution channel.
Article - McKinsey Quarterly

The Chinese luxury consumer

– If you’re in luxury goods and services, China is the story.

China’s $70 billion opportunity: An interview with Cheng Hye Cheah, co-chairman of Value Partners

– This asset-management company is leading the way in China.

Auchan China’s chairman on the future of grocery

– Ludovic Holinier, executive chairman of Auchan Retail China, reflects on his two-year stint as CEO of China’s largest hypermarket... chain and shares his views on what lies ahead for food retailers.

A winning strategy for the pension market in China

– A new report outlines the commercial reforms needed by China’s three-pillar pension system to meet the needs of an aging... population.



Navigating Asia’s booming art market: An interview with Rebecca Wei, chairman of Christie’s Asia

– This 253-year-old auction house is betting on China as a source of growth.

How a cosmetics giant reaches Chinese consumers: An interview with Shiseido CEO Masahiko Uotani

– China has become a critical growth engine for this global cosmetics powerhouse.

Catering to China’s diverse appetites: An interview with Kang Shi Fu CEO James Wei

– The company has maintained a competitive edge by catering to the diverse and hyperlocal tastes of Chinese consumers.

How China’s largest online travel agency connects the world: An interview with Ctrip CEO Jane Sun

– High-spending Chinese travelers are an important consumer segment, and few companies are positioned to understand them better... than Ctrip.

How China’s fintechs serve the underserved: An interview with CreditEase CEO Ning Tang

– Fintechs that succeed in the Chinese market know how to use technology to adapt to local conditions, improve efficiency, and service... small businesses. Here’s how it’s done.

Perspectives on the future of Asia

Three long-term trends changing business in China

Joe Ngai, managing partner of the McKinsey Greater China office, discusses how automation will change the face of the Chinese economy—and why this needs to happen given an aging population. The democratization of people’s jobs will be an important trend for Chinese businesses to manage.

Asia’s opportunity for growth in banking

Jacob Dahl, leader of McKinsey’s Financial Services Practice in Asia, speaks about a sector in the midst of a great transition, as it faces geopolitical challenges, tech disruptors, and increasing regulatory scrutiny. Still, Asia is the world center for banking growth, with consumer finance at the forefront.

The ecosystem effect on financial services in China

Violet Chung, a partner in McKinsey’s Hong Kong office, discusses the questions CEOs should be asking themselves: how to acquire and retain customers and how to obtain and use data from the ecosystems that they build. She also addresses how digital disruptors have redefined how customers interact with platforms.

How to win in Asian real estate

Bess Teng, managing partner of McKinsey’s Shenzhen office, discusses how digital attackers will shape business. This is not a zero-sum game, she says, but a collaboration. She explains how digital technology will optimize the end-to-end process of the real estate market. The current fragmented state of the real estate industry has no clear winner—but lots of opportunity.

Asian cities as hubs of innovation

Jonathan Woetzel, director of the McKinsey Global Institute and senior partner in McKinsey’s Shanghai office, discusses the forces reshaping Asian cities and their place as hubs of innovation.

Manufacturing and trade in Asia

Karel Eloot, coleader of McKinsey’s Operations Practice in Asia, discusses how Asian economies are building more domestic supply chains, as trade gradually shifts between Asian countries. He also examines how executives in Asia should align their manufacturing footprints with evolving trade flows.