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Rui Neves

Senior Partner, Lisbon
Advises insurers and bankers on growth and improving business performance, with a focus on digital and advanced analytics

About Rui

Rui advises long-standing, iconic insurance companies and banks. He leads McKinsey’s digital and analytics work in the European insurance sector, with a focus on bancassurance and direct insurance. He also leads all insurance work in Iberia.

In client work, Rui helps leading financial-services firms address a broad range of issues, from growth to business-performance improvement to digital transformations. He also serves insurance clients more broadly on issues ranging from strategy and optimization to automation and pricing.

Published Work

Scaling the impact of advanced analytics in Iberian insurance,” McKinsey & Company, April 2020

Ten years of change in direct insurance,” McKinsey & Company, July 2019

Digital refinement: New opportunities for growth in the bancassurance channel,” McKinsey & Company, June 2019

Bancassurance: It's time to go digital,” McKinsey & Company, March 2019

Past Experience

Procter & Gamble
Planning and supply-systems manager


Imperial College London
MSc, mechanical engineering

Universidade do Porto
Licenciatura, mechanical engineering